The columbia Chronicle
Leading social media growth and audience engagement for an award-winning student newspaper
The Problem
Low engagement, inconsistent branding, unclear strategies, weak campus interaction, and low-quality Reels limited the Chronicle’s social media impact.
My Approach
Refreshed branding and templates, optimized the bio, improved story formats, and launched a weekly ChronTV Reel series covering campus events, while creating platform-specific strategies for Instagram, Facebook, LinkedIn, and TikTok.
14%
Increase Follower Growth
149%
Boost in Views
189%
Views from Non-Followers
Services Provided
Social Media Strategy & Content Pillars
platform-specific plans and structured posting themes
Profile & Bio Optimization
bio and CTA updates to improve clarity and discoverability
Content Creation
Reels, stories, and posts highlighting campus events
Team Leadership
led a three-person social media team and coordinated content production
Visual & Brand Direction
refreshed templates and consistent story formats
Audience Engagement
strategies to boost campus interaction and reach
Content created
all projects
